Public Relations and influencers
dependence, spontaneity simulation and the Conar Advertising Guide
DOI:
https://doi.org/10.1590/1809-58442023141ptKeywords:
Public Relations, Communication, Influence, Professional ethics, Public opinionAbstract
This article discusses professional responsibility in public relations activities in the development of communication strategies that involve the relationship with influencers. Shares part of the results of empirical research Grounded Theory (PARAVENTI, 2020) on ethics in public relations and confronts them with the guidelines of the Conar Guide to Advertising by Influencers (CONAR, 2021). There is a demand to expand the professional and academic discussion about the effects of sponsored and conflicting influence on the public sphere.
Published
2023-12-07
How to Cite
PARAVENTI, Ágatha E. F. de C.; DE FARIAS, L. A. Public Relations and influencers: dependence, spontaneity simulation and the Conar Advertising Guide. Intercom: Revista Brasileira de Ciências da Comunicação, São Paulo, v. 46, p. e2023141, 2023. DOI: 10.1590/1809-58442023141pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4151. Acesso em: 3 jul. 2024.
Issue
Section
Articles
License
Copyright (c) 2023 Intercom-Revista Brasileira de Ciências da Comunicação
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.