The negative campaign as an electoral strategy from the perspective of political consultants: who to attack, when to attack and how to attack. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 45, p. e2022107, 2022. DOI: 10.1590/1809-58442022107pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/3820. Acesso em: 9 jan. 2026.