CONSUMER BEHAVIOR DURING THE PANDEMIC: strategic information for decision making. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 47, p. e2024123, 2024. DOI: 10.1590/1809-58442024123pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4782. Acesso em: 25 nov. 2025.