Fostering a Culture of Science Communication Through the Fogg Behavior Model. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 49, p. e2025125, 2026. DOI: 10.1590/. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/5066. Acesso em: 6 jul. 2026.