Fostering a Culture of Science Communication Through the Fogg Behavior Model
DOI:
https://doi.org/10.1590/Keywords:
Science Popularization, Environment, Third Sector, Behavior ModelAbstract
Science outreach in the environmental third sector faces challenges that go beyond translating knowledge into an accessible language, requiring strategic approaches to engage with the general public, especially through social media. This study aimed to understand the perspectives of environmental professionals regarding science outreach in their fields of work. The nationwide survey was conducted through an online questionnaire. The results revealed that structural and cultural challenges, such as the lack of institutional support, are the main obstacles faced by different professional profiles. The findings were applied to the Fogg Behavior Model (FBM), to identify strategies to overcome these barriers and encourage the practice of science outreach among professionals and institutions, thereby expanding the reach and social impact of environmental research.
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Todos os dados estão disponíveis no próprio texto.
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Copyright (c) 2026 Ana Carolina Duccini Miragaia Mendes, Flávia Sousa Rocha
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