Tools for public social science in the digital age: interpretative strategies for content analysis in the public good

Autores

DOI:

https://doi.org/10.1590/

Palavras-chave:

Content Analysis, Interpretive Methods, Qualitative Methods, Public Sociology

Resumo

Digital platforms have grown into powerful forms of messaging and dissemination of discourse within and across important economies including the U.S. and Brazil. While big data approaches may give us the broad strokes presented with a host of quantitative measures, these strategies are not ideally suited researchers contributing to public-facing social sciences in which narrative, storytelling, and naturally occurring discourse are prominently featured. This research begins to fill this gap by offering content analysis strategies for such interpretively oriented qualitative researchers. In providing replicable methodological tools to analyze data interpretively, this research provides a toolkit for qualitative researchers engage in Public Social Science in an age of contentious politics.

Biografia do Autor

  • Laura Robinson, Santa Clara University

    Laura Robinson specializes in digital sociology, research methods, and global media in Brazil, France, and the U.S. Robinson’s work has appeared in journals including Information, Communication and Society; New Media & Society;  Sociology, and Sociological Methodology. Robinson earned her Ph.D. from UCLA, where she held a Mellon Fellowship in Latin American Studies and received a Bourse d’Accueil at the École Normale Supérieure. She also earned degrees from Université Sorbonne Nouvelle - Paris 3 and USC. Leadership to the discipline has included serving as CITAMS Section Chair and as a member of the ASA Committee on the Status of Persons with Disabilities in Sociology.

capa da revista INTERCOM (volume 48 - ano 20225). sobre um fundo cinza, está o nome da revista, os dados da edição e as logomarcas da Intercom, da Capes, do CNPq e do governo do Brasil.

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Publicado

09-02-2026

Declaração de Disponibilidade de Dados

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Edição

v. 48 (2025)

Seção

Dossiê

Licença

Direitos autorais (c) 2026 Laura Robinson

Creative Commons License

Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.

Todo o conteúdo do periódico e os artigos publicados pelo Revista Intercom, exceto onde especificado de outra forma, estão licenciados sob a licença Creative Commons Attribution (CC-BY). 

Autores de artigos publicados pelo periódico Revista Intercom mantêm os direitos autorais de seus trabalhos, licenciando-os sob a licença Creative Commons Attribution (CC-BY), que permite que os artigos sejam reutilizados e distribuídos sem restrição, desde que o trabalho original seja corretamente citado.

Como Citar

Tools for public social science in the digital age: interpretative strategies for content analysis in the public good. Intercom - Revista Brasileira de Ciências da Comunicação, São Paulo, v. 48, p. e2025121, 2026. DOI: 10.1590/. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/5239. Acesso em: 15 fev. 2026.