The contributions of Marshall McLuhan to the field of Educommunication:
dialogues with Freirean thought
DOI:
https://doi.org/10.1590/Keywords:
Education; Communication; Educommunication; Media Ecology; media.Abstract
According to Kuskis and Logan (2013), one of Marshall McLuhan’s main
concerns was education, although he is not widely recognized for his studies
in this field. Despite having published only two books specifically on the
subject, his ideas can be accessed through lectures, interviews, and other
media appearances. Based on detailed research conducted in libraries in
Canada, McLuhan’s home country, this paper aims to identify possible
connections between the ideas of Freire and McLuhan, as well as to explore
the aspects that distinguish them. By applying the Laws of Media (McLuhan,
M.; McLuhan, E., 1988) to Freirean and McLuhanian thought, considering
the classroom as a medium, it is concluded that McLuhan can be seen as an
educommunicator and that his studies offer significant contributions to the
field of Educommunication.
Published
Issue
Section
License
Copyright (c) 2026 V. C. Martins
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright and Licensing PolicyRevista Intercom operates under an Open Access model. All journal content, including published articles, is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), unless otherwise noted.
- Copyright: Authors retain unrestricted copyright and full publishing rights to their work without restrictions.
- License to Publish: Authors grant Revista Intercom the right of first publication. Concurrently, the work is licensed under CC BY 4.0, which permits sharing, copying, distributing, displaying, and creating derivative works, provided the original work is properly cited and ownership is acknowledged.
- Self-Archiving: Authors are permitted and encouraged to deposit the published version of their articles (Version of Record) in institutional or thematic repositories immediately upon publication.
