The contributions of Marshall McLuhan to the field of Educommunication:
dialogues with Freirean thought
DOI:
https://doi.org/10.1590/Keywords:
Education; Communication; Educommunication; Media Ecology; media.Abstract
According to Kuskis and Logan (2013), one of Marshall McLuhan’s main
concerns was education, although he is not widely recognized for his studies
in this field. Despite having published only two books specifically on the
subject, his ideas can be accessed through lectures, interviews, and other
media appearances. Based on detailed research conducted in libraries in
Canada, McLuhan’s home country, this paper aims to identify possible
connections between the ideas of Freire and McLuhan, as well as to explore
the aspects that distinguish them. By applying the Laws of Media (McLuhan,
M.; McLuhan, E., 1988) to Freirean and McLuhanian thought, considering
the classroom as a medium, it is concluded that McLuhan can be seen as an
educommunicator and that his studies offer significant contributions to the
field of Educommunication.
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