De Debret a Nizan: a construção da imagem pública dos governantes

Authors

  • Adolpho Queiroz Intercom

DOI:

https://doi.org/10.1590/rbcc.v22i1.985

Keywords:

eleições, Brasil, Fernando Henrique Cardoso

Abstract

Este artigo pretende discutir aspectos da propaganda política no Brasil, fazendo uma retrospectiva histórica sobre ela e detendo-se da campanha eleitoral de Fernando Henrique Cardoso em 1998.

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Issue

Vol. 22 No. 1 (1999)

Section

Articles

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How to Cite

De Debret a Nizan: a construção da imagem pública dos governantes. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 22, n. 1, 2012. DOI: 10.1590/rbcc.v22i1.985. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/985. Acesso em: 13 jul. 2026.