Technology, consumption, and communication

media and advertising studies from a Brazilian perspective

Authors

DOI:

https://doi.org/10.1590/

Keywords:

Advertising, Mediatization, Consumption

Abstract

Mídia, publicidade e desafios do contemporâneo (ECA‑USP, 2024) is edited by Eneus Trindade, Maria Cristina Dias Alves, and Clotilde Perez. The work aims to consolidate advertising studies in Brazil from a native epistemological perspective, bringing together research on the sector’s transformations. The critical analysis, while acknowledging the book as a milestone in the field, notes that its analytical potential would be enhanced by an explicit theoretical framework crossing the investigations, which would confer greater epistemological cohesion.

Author Biography

  • Fábio Luiz Nunes, Centro Federal de Educação Tecnológica de Minas Gerais (CEFET-MG)

    Brazilian researcher. He holds a Master's degree and is a PhD candidate in Linguistic Studies at the Federal University of Minas Gerais (UFMG). He holds a Specialist Certificate in Didactics, Teaching Practices, and Educational Technologies from the Federal University of the Jequitinhonha and Mucuri Valleys (UFVJM), and in Rhetoric and Discourse Analysis in Advertising and Publicity from the University of Araraquara. He earned his degree in Psychology from the Faculty of Medical Sciences of Minas Gerais. He is a technical-administrative staff member at the Federal Center for Technological Education of Minas Gerais (CEFET-MG). Lattes CV: http://lattes.cnpq.br/3054450943770058. ORCID: https://orcid.org/0000-0003-0784-1921. Email: fabio.nunes.fln@cefetmg.br.

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Published

2026-03-10

Issue

Vol. 49 (2026): REVISTA INTERCOM

Section

Resenhas de Livros

License

Copyright (c) 2026 F. L. Nunes

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How to Cite

Technology, consumption, and communication: media and advertising studies from a Brazilian perspective. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 49, p. e2026110, 2026. DOI: 10.1590/. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/5093. Acesso em: 14 mar. 2026.