The Logic of Digital Influence
how social networks redefine votes
DOI:
https://doi.org/10.1590/Keywords:
Social media, Digital visibility, Algorithms, Politics, Digital MethodsAbstract
This article examines how digital platforms, particularly social media, shape visibility and influence strategies in Brazil’s 2024 elections. It discusses the role of algorithms, emotions, and platform logics in building political narratives and public engagement. Based on bibliographic research and digital methods, it analyzes cases of campaigns that transformed online exposure into political capital. The study concludes that digital visibility redefines power relations and expands the influence of social media on contemporary electoral communication.
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Copyright (c) 2026 C. F. Terra, A. C. B. Angeluci, M. T. de Farias
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