he new rural economy in the discourse about sustainability in the Globo Rural magazine
DOI:
https://doi.org/10.1590/1809-58442023103ptKeywords:
Journalism, Discursive framework, Specialized magazines, Sustainable agriculture, Globo RuralAbstract
In this study, we observed the articulation and discursive construction on the theme of ecological-based agriculture in the cover stories of Globo Rural magazine. Our goal is to identify how Globo Rural constructs the discourse on ecological-based agriculture by acting in the tension between the discourses that circulate there. From the paths of meanings combined with the discursive framework, we reflect on the socio-cultural aspects in the magazine’s discourse. From them, we note the domination of economic rationality, which seeks to empty the discourse of environmentalism in the magazine politically and ideologically. Thus, we observe the operationalization of the “new rural economy” as a discursive framing of the Globo Rural, based on the market logic of hegemonic rurality and the appropriation of the ecological ideas of some counter-hegemonic ruralities.
Published
Issue
Section
License
Copyright (c) 2023 Mathias Lengert, Cláudia Herte de Moraes
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright and Licensing PolicyRevista Intercom operates under an Open Access model. All journal content, including published articles, is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), unless otherwise noted.
- Copyright: Authors retain unrestricted copyright and full publishing rights to their work without restrictions.
- License to Publish: Authors grant Revista Intercom the right of first publication. Concurrently, the work is licensed under CC BY 4.0, which permits sharing, copying, distributing, displaying, and creating derivative works, provided the original work is properly cited and ownership is acknowledged.
- Self-Archiving: Authors are permitted and encouraged to deposit the published version of their articles (Version of Record) in institutional or thematic repositories immediately upon publication.
