Reading Promotion Projects in the São Paulo Subway

Authors

DOI:

https://doi.org/10.1590/1809-58442023126pt

Keywords:

Reading practice, Book, São Paulo subway, Non place

Abstract

According to Augé (2012), the subway is essentially a non-place; however, through practices such as reading, its use can be resemanticized to the point of being transformed into a place. Based on this perspective and Roger Chartier’s (1996) and Michel de Certeau’s (1998) notion of reading, this work aims to observe and investigate the extent to which the various projects to encourage reading carried out in the São Paulo - SP metro produce places and non-places. The actions studied here, whether from the public or private sector, were selected because they promote the circulation of books and the practice of reading in this means of transportation. The data was collected through field research, interviews, and a documentary survey, including virtual sources. Based on the theoretical framework and the information analysis, we noticed that only a few of the initiatives actually contribute to creating a place where people can stay and get closer to culture.

Author Biography

  • Manuella Vieira Reale, Universidade Federal de São Carlos. São Carlos - SP, Brazil, Universidade Federal de São Carlos. São Carlos - SP, Brasil, Universidade Federal de São Carlos. São Carlos - SP, Brasil

    Substitute professor in Image and Sound (UFSCar). PhD in Communication Sciences from USP. Master’s in Communication and Semiotics from PUC-SP. Graduated in Social Communication – Journalism from UFPA. Research focus: reading practices, scientific and audiovisual dissemination.

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Published

2023-12-11

Issue

Vol. 46 (2023)

Section

Articles

License

Copyright (c) 2023 Manuella Vieira Reale

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

Reading Promotion Projects in the São Paulo Subway. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 46, p. e2023126, 2023. DOI: 10.1590/1809-58442023126pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4219. Acesso em: 21 jul. 2026.