Arrastão do Pavulagem, (im)material culture and communication practices in agency during the Covid-19 pandemic

Authors

DOI:

https://doi.org/10.1590/1809-58442023114pt

Keywords:

Arrastão do Pavulagem, Communication, Consumption, (im)Material Culture, Covid-19

Abstract

This study aims to understand the interfaces between communication and (im)material consumption regarding the event Arrastão do Pavulagem, in the city of Belém, in the context of the Covid-19 pandemic. It was used the intersection of netnographic analysis, interviews with semi-structured script and snowball sampling. It was possible to observe that the subjects seek to relate to objects that trigger, with greater frequency, in their subjectivities, sensations of belonging to a particular social group through contact with the local culture. Such objects trigger memories of past experiences that marked collective and subjective experiences and that, when configured as materializations of popular cultures of the state of Pará and neighboring states, are present in the events held by the Instituto Arraial do Pavulagem.

Author Biographies

  • Lucas Gil Corrêa dos Santos, Universidade Federal do Pará. Belém - PA, Brazil, Universidade Federal do Pará. Belém - PA, Brasil, Universidade Federal do Pará. Belém - PA, Brasil

    Master’s degree in Communication Sciences from the Postgraduate Program in Communication, Culture and the Amazon at Federal University of Pará (UFPA). Currently studies Specialization in Communication and Marketing in Digital Media at Estácio de Sá University (UNESA). Member of the Communication, Consumption and Identity Research Group (Consia/CNPq).

  • Manuela do Corral Vieira, Universidade Federal do Pará. Belém - PA, Brazil, Universidade Federal do Pará. Belém - PA, Brasil, Universidade Federal do Pará. Belém - PA, Brasil

    PhD in Anthropology from the Federal University of Pará (UFPA) and a Master’s degree in Marketing from the Autonomous University of Madrid (UAM). Professor at the Faculty of Communication and the Graduate Program in Communication, Culture and the Amazon at UFPA and leader of the Communication, Consumption and Identity Research Group (Consia/CNPq).

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Published

2023-12-09

Issue

Vol. 46 (2023)

Section

Articles

License

Copyright (c) 2023 Manuela do Corral Vieira, Lucas Gil Corrêa dos Santos

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

Arrastão do Pavulagem, (im)material culture and communication practices in agency during the Covid-19 pandemic. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 46, p. e2023114, 2023. DOI: 10.1590/1809-58442023114pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4580. Acesso em: 21 jul. 2026.