Historiography of the Advertising and Propaganda Research Group

a bibliometric study of Intercom Congress editions (1994-2024)

Authors

DOI:

https://doi.org/10.1590/1809-58442024120pt

Keywords:

Research in Advertising, Scientific Production, Intercom Congress, Research Group

Abstract

This paper carries out an analytical mapping of the scientific production of researchers participating in the Advertising and Propaganda Group, with data relating to 31 years of intellectual contribution by this research group at the Intercom National Congress. The corpus collected for analysis relates to the papers available in the PORTCOM collection (1994-2000) and in the electronic annals of the Intercom Portal (2001-2024). It adopts the bibliometric historiography method, carrying out procedures for retrieving scientific production, bibliometric data processing and historiographic analysis. VantagePoint text and data mining software was used to process the metadata. The database’s indexing period (1994 to 2024) identified 1,407 productions, authored by 1,150 researchers. The results of the research point to: the maintenance of the theoretical framework in canonical foreign authors; the low diversity among Brazilian researchers; the high concentration of scientific production in the country; public universities as the most productive institutions.

Author Biographies

  • Rogerio Covaleski, , , Universidade Federal de Pernambuco, Recife, PE - Brasil

    PhD in Communication and Semiotics (PUC-SP), with a post-doctorate in Brand Content (UPF Barcelona). Associate Professor at the Department of Social Communication (DCOM) and professor at the Postgraduate Program in Communication (PPGCOM) at the Federal University of Pernambuco (UFPE). Leader of the Hybrid Advertising and Consumer Narratives Research Group (PHiNC). Productivity Scholarship Holder (CNPq).

  • Natanael Vitor Sobral, Federal University of Pernambuco

    Natanael Vitor Sobral

    Doutor em Ciência da Informação (UFBA). Professor do Programa de Pós-Graduação em Ciência da Informação (UFPE). Coordenador do curso de graduação em Gestão da Informação (UFPE).

  • Thamires Lima Alcântara de Gusmão, Federal University of Pernambuco

    Mestranda no Programa de Pós-graduação em Comunicação (PPGCOM) da Universidade Federal de Pernambuco (UFPE). Graduada em Publicidade e Propaganda na mesma IES.

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Published

2024-11-06

Issue

Vol. 47 (2024)

Section

Articles

License

Copyright (c) 2024 Rogério Covaleski, Natanael Vitor Sobral, Thamires Lima Alcântara de Gusmão

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

Historiography of the Advertising and Propaganda Research Group: a bibliometric study of Intercom Congress editions (1994-2024). Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 47, p. e2024120, 2024. DOI: 10.1590/1809-58442024120pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4727. Acesso em: 11 jul. 2026.