Science communication for the press

hybrid model of Agência Bori texts based on five essential questions

Authors

DOI:

https://doi.org/10.1590/1809-584420222120pt

Keywords:

Science journalism, Science communication, Textual model, Journalism, Public understanding of science

Abstract

Nine out of ten Brazilians cannot name an institution that does research in the country or a Brazilian scientist (CGEE, 2019) – which reveals the need for strategies to connect the press and science in Brazil. Agência Bori is part of this field, an initiative that disseminates Brazilian scientific studies to journalists across the country and explains them through a hybrid text, which is placed between a press release and a news text. In this article, we present the construction of the Agência Bori hybrid model of science communication text based on five essential questions: What is the main finding of the research? How was the search done? How do the results change people’s lives? How do the results change what was already known in the area of knowledge? What happens now in the face of the results/conclusions? Preliminary experiences of monitoring the repercussion of studies disseminated to the press show that the model is well accepted in the journalistic environment.

Author Biographies

  • Sabine Righetti, Universidade Estadual de Campinas. Campinas – SP, Brazil, Universidade Estadual de Campinas. Campinas – SP, Brasil, Universidade Estadual de Campinas. Campinas – SP, Brasil

    Researcher at Laboratório de Estudos Avançados em Jornalismo (Labjor-Unicamp) working with scientific culture and public understanding of science. She holds a BA in social communication - journalism from Unesp and an MA and PhD in science and technology policy from Unicamp, with periods as a visiting researcher at the University of Michigan’s School of Education (Knight fellow, 2012) and Stanford’s Graduate School of Education (Lemann fellow, 2017). At Unicamp, she leads the study group “#TemCiêncianoBR: Brazilian scientific production and its dissemination”. She co-founded the Agência Bori.

  • Natália Martins Flores, Agência Bori. Campinas – SP, Brazil, Agência Bori. Campinas – SP, Brasil, Agência Bori. Campinas – SP, Brasil

    Journalist, content manager of Agência Bori and holds a PhD in Communication from the Federal University of Pernambuco (UFPE), with two post-doctorates in the area of Communication, in the lines of Communication Strategies (UFSM) and Communication of Science and Science Popularization (Unicamp). She has experience in discourse and language studies, with a doctorate internship at Université Sorbonne Paris IV. She collaborates with the research group “#TemCiêncianoBR: Brazilian scientific production and its dissemination” (Labjor/Unicamp).

  • Fernanda Quaglio de Andrade, Universidade Estadual de Campinas. Campinas – SP, Brazil, Universidade Estadual de Campinas. Campinas – SP, Brasil, Universidade Estadual de Campinas. Campinas – SP, Brasil

    Undergraduate student in Biological Sciences at the State University of Campinas. Currently, she is a researcher of scientific initiation in the area of Scientific Journalism, at the Laboratory of Advanced Studies in Journalism (Labjor), with a scholarship sponsored by Instituto Serrapilheira. She studies scientific culture and the public perception of national science and participates in the #TemCiêncianoBR study group.

  • Ana Paula Morales, Universidade Estadual de Campinas. Campinas – SP, Brazil, Universidade Estadual de Campinas. Campinas – SP, Brasil, Universidade Estadual de Campinas. Campinas – SP, Brasil

    Researcher, journalist and co-founder of Agência Bori. Ana has a degree in Biomedical Sciences and a master’s degree in Pharmacology, both from the Federal University of São Paulo (Unifesp). She also has a specialization in Scientific Journalism from the Laboratory for Advanced Studies in Journalism (Labjor) at Unicamp, where she is an associate researcher. She does research in the area of public perception and social communication of science. She was executive editor of Ciência & Cultura (2017-2021), a journal of the Brazilian Society for the Progress of Science (SBPC). PhD candidate in Scientific and Technological Policy at DPCT-Unicamp.

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Published

2022-12-05

Issue

Vol. 45 (2022)

Section

Articles

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How to Cite

Science communication for the press: hybrid model of Agência Bori texts based on five essential questions. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 45, p. e2022120, 2022. DOI: 10.1590/1809-584420222120pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4287. Acesso em: 17 jul. 2026.