LGBTQIA+ representations in advertising studies

um olhar sobre a produção científica brasileira do Intercom, Compós e Pró-Pesq PP de 2000 a 2020

Authors

DOI:

https://doi.org/10.1590/1809-58442022102pt

Keywords:

Advertising, Representations, LGBTQIA , Scientific research

Abstract

The purpose of this article is to report and discuss the results of an analysis carried out on the development of scientific production of communicational studies in Brazil, from 2000 to 2020, which addresses LGBTQIA + representations in advertising. As sources, we considered works published in the annals of three important national events in the field of Communication Sciences, such as: Intercom/ Thematic Division (DT) 2 - Advertising and Propaganda; the Pró-Pesq PP; and Compós. From the 4,902 articles that make up the aforementioned annals, 38 (0.78%) relevant texts were identified, selected and analyzed. The results shared in this work outline an informative framework that highlights not only theoretical aspects and methodological approaches but also some paths and challenges to be embraced in future studies.

Author Biography

Francisco Leite, Universidade de São Paulo. São Paulo – SP, Brazil

PhD in Communication Sciences from ECA-USP, with a PDSE/CAPES PhD internship at the University of Trento and the University of Bologna (Italy). Post-doctorate in Communication and Consumption at USP, with a Fapesp grant (2019-2021). Associate researcher and vice-Head of ArC2, Anti-Racist Studies in Communication and Consumption Research Group, ECA-USP/CNPq. Author behind “Publicidade contraintuitiva: inovação no uso de estereótipos na comunicação” (2014), co-organizer and author behind “Publicidade Antirracista: reflexões, caminhos e desafios” (2019), finalist work for the Jabuti 2020 award.

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Published

2022-05-25

How to Cite

LEITE, F. LGBTQIA+ representations in advertising studies: um olhar sobre a produção científica brasileira do Intercom, Compós e Pró-Pesq PP de 2000 a 2020. Intercom: Revista Brasileira de Ciências da Comunicação, São Paulo, v. 45, p. e2022102, 2022. DOI: 10.1590/1809-58442022102pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/3933. Acesso em: 31 aug. 2024.

Issue

Vol. 45 (2022)

Section

Articles

License

Copyright (c) 2022 Intercom: Revista Brasileira de Ciências da Comunicação

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