Entre o secreto e o discreto

A comunicação organizacional para a gestão da (in)visibilidade da Maçonaria

Authors

  • BRUNO GARCIA VINHOLA UFRGS
  • RUDIMAR BALDISSERA UNIVERSIDADE FEDERAL DO RIO GRANDE DO SUL

DOI:

https://doi.org/10.1590/1809-58442024105pt

Keywords:

Comunicação organizacional, (in)visibilidade, Segredo, Comunicação discreta, Maçonaria

Abstract

Under the theme of communication in the management of visibility in organizations, we aim to understand how Freemasonry manages its (in)visibility from its organizational communication processes. For that, we have used elements of symbolic interactionism (MEAD, 1982; BLUMER, 1982) and resorted to theoretical contributions from organizational communication (BALDISSERA, 2009; 2017) and the notion of secrecy (SIMMEL, 1999; DESPRET, 2011). In methodological terms, we have mobilized secondary data from research carried out by Vinhola (2021) and analyzed them using the stage/backstage metaphor by Goffman (2002) in conjunction with the dimensions of organizational communication by Baldissera (2009). The main inference is that the management of (in)visibility of the masonic organization is based on the basic logic of discreet communication.

Published

2024-08-12

How to Cite

GARCIA VINHOLA, B.; BALDISSERA, R. Entre o secreto e o discreto: A comunicação organizacional para a gestão da (in)visibilidade da Maçonaria. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 47, p. e2024105, 2024. DOI: 10.1590/1809-58442024105pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4488. Acesso em: 22 dec. 2024.

Issue

Section

Articles