The creative power of net-activism for native peoples in Brazil

Authors

  • Danilo Rothberg Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brazil , Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil , Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil https://orcid.org/0000-0002-3103-8154 (unauthenticated)
  • Nayla Brisoti Barbeta Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brazil , Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil , Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil https://orcid.org/0000-0002-5721-2018 (unauthenticated)
  • Ana Beatriz Grandini Casali da Silva Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brazil , Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil , Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil https://orcid.org/0000-0001-5678-9723 (unauthenticated)
  • Thais Aparecida de Mello Barion Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brazil , Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil , Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil https://orcid.org/0000-0002-4876-9623 (unauthenticated)

DOI:

https://doi.org/10.1590/1809-58442022121pt

Keywords:

Native people, Indigenous people, Net-activism, Narrative, Mídia Índia

Abstract

Studies show that the dissemination of discriminatory views and stereotypes by commercial media do not go towards defending the rights of native peoples in Brazil. However, there are few studies on how native peoples use technologies to communicate and deal with such discrimination. This article looks to fill this gap by presenting the results of a study on the subject, aimed at producing scientific knowledge about the indigenous network known as Mídia India and their presence on Instagram. We achieved this by conducting a narrative analysis of 31 posts from 2019 in response to stereotypes and hegemonic degrading views. The results suggest that this network differs itself by holding constructive dialogues about stereotypes and questioning them in order to generate serious thought and deconstruct the stereotypes.

Author Biographies

  • Danilo Rothberg, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brazil, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil

    Professor of the Postgraduate Program in Communication at Unesp (São Paulo State University). Associate Professor in Sociology of Communication at Unesp. CNPq Productivity Scholarship. Co-author of “Participation and responsibility in public journalism” (Cultura Acadêmica), and the author of “Public Journalism’’ (Unesp) and other articles published in journals.

  • Nayla Brisoti Barbeta, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brazil, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil

    Master by the Postgraduate Program in Communication at the Faculty of Architecture, Arts, Communication and Design (FAAC) of the Universidade Estadual Paulista “Júlio de Mesquita Filho” (UNESP, 2022). Title obtained with the financial support of the CAPES Social Demand Program. Graduated in Social Communication – Qualification in Journalism from the Federal University of Mato Grosso do Sul (UFMS, 2017).

  • Ana Beatriz Grandini Casali da Silva, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brazil, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil

    Master by the Postgraduate Program in Communication at the Faculty of Architecture, Arts, Communication and Design (FAAC) of the Universidade Estadual Paulista “Júlio de Mesquita Filho” (UNESP, 2022). Graduated in Journalism from Universidade do Sagrado Coração (USC, 2017).

  • Thais Aparecida de Mello Barion, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brazil, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil, Universidade Estadual Paulista “Júlio de Mesquita Filho”. Bauru – SP, Brasil

    Graduated in Social Communication - Qualification in Journalism (2019), and Master by the Postgraduate Program in Communication of the Faculty of Architecture, Arts, Communication and Design (FAAC) of the Universidade Estadual Paulista “Júlio de Mesquita Filho” - UNESP (2022) , with CAPES support.

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Published

2022-12-05

Issue

Vol. 45 (2022)

Section

Articles

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How to Cite

The creative power of net-activism for native peoples in Brazil. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 45, p. e2022121, 2022. DOI: 10.1590/1809-58442022121pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4308. Acesso em: 25 nov. 2025.