Technology, consumption, and communication

media and advertising studies from a Brazilian perspective

Authors

DOI:

https://doi.org/10.1590/

Keywords:

Advertising, Mediatization, Consumption

Abstract

Mídia, publicidade e desafios do contemporâneo (ECA‑USP, 2024) is edited by Eneus Trindade, Maria Cristina Dias Alves, and Clotilde Perez. The work aims to consolidate advertising studies in Brazil from a native epistemological perspective, bringing together research on the sector’s transformations. The critical analysis, while acknowledging the book as a milestone in the field, notes that its analytical potential would be enhanced by an explicit theoretical framework crossing the investigations, which would confer greater epistemological cohesion.

Author Biography

  • Fábio Luiz Nunes, Centro Federal de Educação Tecnológica de Minas Gerais (CEFET-MG)

    Brazilian researcher. He holds a Master's degree and is a PhD candidate in Linguistic Studies at the Federal University of Minas Gerais (UFMG). He holds a Specialist Certificate in Didactics, Teaching Practices, and Educational Technologies from the Federal University of the Jequitinhonha and Mucuri Valleys (UFVJM), and in Rhetoric and Discourse Analysis in Advertising and Publicity from the University of Araraquara. He earned his degree in Psychology from the Faculty of Medical Sciences of Minas Gerais. He is a technical-administrative staff member at the Federal Center for Technological Education of Minas Gerais (CEFET-MG). Lattes CV: http://lattes.cnpq.br/3054450943770058. ORCID: https://orcid.org/0000-0003-0784-1921. Email: fabio.nunes.fln@cefetmg.br.

Downloads

Published

2026-03-10

Issue

Vol. 49 (2026): REVISTA INTERCOM

Section

Resenhas de Livros

License

Copyright (c) 2026 F. L. Nunes

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright and Licensing Policy
Revista Intercom operates under an Open Access model. All journal content, including published articles, is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), unless otherwise noted.
  • Copyright: Authors retain unrestricted copyright and full publishing rights to their work without restrictions.
  • License to Publish: Authors grant Revista Intercom the right of first publication. Concurrently, the work is licensed under CC BY 4.0, which permits sharing, copying, distributing, displaying, and creating derivative works, provided the original work is properly cited and ownership is acknowledged.
  • Self-Archiving: Authors are permitted and encouraged to deposit the published version of their articles (Version of Record) in institutional or thematic repositories immediately upon publication.
 

How to Cite

Technology, consumption, and communication: media and advertising studies from a Brazilian perspective. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 49, p. e2026110, 2026. DOI: 10.1590/. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/5093. Acesso em: 22 jul. 2026.