From performance to exhaustion:
Burnout and precarization in the Post-Digital Creator Economy
DOI:
https://doi.org/10.1590/Keywords:
Burnout, creator economy, post-digital era employment, media consumption and productionAbstract
The present study aims to understand how Burnout Syndrome, manifested as
exhaustion and occupational stress, impacts the Creator Economy and affects
new generations. The research deepens the analysis of the performance crisis
amidst intense technological changes in work, which affect the subjectivity
and the commodified identity construction of young creators. Burnout is
articulated as a symptom of digital techno-neoliberal capitalism, establishing
a dialogue with Brazilian structural issues, such as the precariousness of
Pejotização and the logic of the Gig Economy. The methodology consists of
an exploratory bibliographic review that supports the theoretical framework.
The focus resides on the contribution to the field of Communication, through
the examination of market transformations, algorithmic management, and
the incessant pursuit of professional relevance.
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Copyright (c) 2026 J. H. V. de Sousa, L. L. F. de Souza, M. R. A. Barbosa, H. C. Cordeiro, M. B. A. Silveira
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