A imagem do profissional de Educação Física/Esportes refletida pelas telenovelas: um estudo de caso

Authors

  • Nicolas Caballero Lois Intercom
  • Sérgio Carvalho Intercom

DOI:

https://doi.org/10.1590/rbcc.v20i1.931

Keywords:

educação física, telenovela, imagem

Abstract

Esta pesquisa analisou a imagem do profissional de Educação Física/Esportes refletida através da telenovela "Quatro por Quatro", transmitida pela Rede Globo de Televisão. Através dos dados obtidos, concluiu-se que esta telenovela refletiu e reforçou, nas famílias estudadas, a imagem negativa deste profissional.

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Issue

Vol. 20 No. 1 (1997)

Section

Articles

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How to Cite

A imagem do profissional de Educação Física/Esportes refletida pelas telenovelas: um estudo de caso. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 20, n. 1, 2012. DOI: 10.1590/rbcc.v20i1.931. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/931. Acesso em: 13 jul. 2026.