Brazilian telenovelas in West Germany: a new type of programme in a changing television culture and a programme market in transition

Authors

  • Gerlinde Frey-Vor Intercom

DOI:

https://doi.org/10.1590/rbcc.v14i65.1327

Abstract

As telenovelas brasileiras invadiram a programação televisiva da Alemanha. O artigo de Gerlinde Frey-Vor analisa o comportamento dos telespectadores alemães e dos críticos em relação às telenovelas. Além disso, investiga as raízes culturais e institucionais e a estrutura de programas da televisão alemã, que optou por introduzir séries como "Sinhá Moça" no país.

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Issue

Vol. 14 No. 65 (1991)

Section

Articles

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How to Cite

Brazilian telenovelas in West Germany: a new type of programme in a changing television culture and a programme market in transition. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 14, n. 65, 2012. DOI: 10.1590/rbcc.v14i65.1327. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/1327. Acesso em: 13 jul. 2026.