Transmedia sports

the game Cartola and new ways of cheering in the Brazilian Soccer Championship

Authors

  • Guilherme Pedrosa Quintela Kent State University. Kent – OH, United States of America , Kent State University. Kent – OH, Estados Unidos da América , Kent State University. Kent – OH, Estados Unidos da América https://orcid.org/0000-0002-7171-8365 (unauthenticated)
  • Ivone de Lourdes Oliveira Pontifícia Universidade Católica de Minas Gerais. Belo Horizonte – MG, Brazil , Pontifícia Universidade Católica de Minas Gerais. Belo Horizonte – MG, Brasil , Pontifícia Universidade Católica de Minas Gerais. Belo Horizonte – MG, Brasil https://orcid.org/0000-0002-7365-0288 (unauthenticated)

DOI:

https://doi.org/10.1590/1809-58442022113pt

Keywords:

Cartola, Gamification, Transmedia storytelling, Soccer, Interaction

Abstract

This article aims to study how transmedia storytelling reflects how Brazilian supporters engage with Brazilian Soccer League – Brasileirão – through the game Cartola. This game consists of a fictitious competition in which users must create and line up teams based on real soccer players to challenge other users. For this reason, the concept of transmedia storytelling is a key base in this work. Transmedia represents a process in which content elements get spread across multiple platforms in a coordinated manner. As a corpus of analysis, we collected content broadcasted on TV during the rounds of October 2019, in addition to social networks, specifically Twitter, Cartola’s official website and app. We noticed that the game contributes to increasing the fans’ engagement with the national championship and changes the current logic in the ways of supporting and in the communicational and social interactions related to football.

Author Biographies

  • Guilherme Pedrosa Quintela, Kent State University. Kent – OH, United States of America, Kent State University. Kent – OH, Estados Unidos da América, Kent State University. Kent – OH, Estados Unidos da América

    PhD student in Communication and Information at Kent State University, USA. Master in Communication from the Pontifical Catholic University of Minas Gerais. Research collaborator of Coletivo Marta - Research Group on Communication and Sports Cultures (UFMG) and Research Group on Communication in the organizational context: theoretical and conceptual aspects (DIALORG-PUC Minas).

  • Ivone de Lourdes Oliveira, Pontifícia Universidade Católica de Minas Gerais. Belo Horizonte – MG, Brazil, Pontifícia Universidade Católica de Minas Gerais. Belo Horizonte – MG, Brasil, Pontifícia Universidade Católica de Minas Gerais. Belo Horizonte – MG, Brasil

    Adjunct professor at the Pontifical Catholic University of Minas Gerais. Teaches in the Master’s in Social Communication. She holds a post-doctorate from the Université de Toulouse - Paul Sabatier (2013). PhD in Communication and Culture from the Federal University of Rio de Janeiro (2002). Master in Communication Sciences from the University of São Paulo (1993). Leader of the Research Group Communication in the organizational context: theoretical and conceptual aspects (DIALORG-PUC Minas). Member of the Hologramas Network - Studies in Communication, Organizations, and Complexity. Researcher in the area of Communication, with emphasis on Communication in organizational contexts.

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Published

2022-12-05

Issue

Vol. 45 (2022)

Section

Articles

License

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How to Cite

Transmedia sports: the game Cartola and new ways of cheering in the Brazilian Soccer Championship. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 45, p. e2022113, 2022. DOI: 10.1590/1809-58442022113pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/3552. Acesso em: 16 jul. 2026.