Feminist activisms

the appropriations of the podcast media for the mobilization and empowerment of women in cyberspace

Authors

DOI:

https://doi.org/10.1590/1809-58442023110pt

Keywords:

Online feminism, Feminist activisms, Contemporary feminist struggles, Podcast, Media consumption

Abstract

This article aims to analyze the appropriations of the podcast media as a means of communication in the context of contemporary women’s emancipatory struggles. Specifically, what we want to understand is whether the messages conveyed by the Olhares Podcast contribute to broaden the struggle of feminist listeners in cyberspace, empowering and mobilizing women. The research anchors its theoretical approach in authors such as Castells (2013, 2017), Cremades (2009), Alvarez (2014) and Costa (2018). This is a case study that uses netnography techniques combined with data collection based on interviews with listeners and the program’s producer. The netnographic approach is present due to the weight of the online component of the object of study. The research points to the potential of the podcast as a medium for the engagement, empowerment and training of women, mainly in line with other strategies that use the mobilizing force of personal reports as a connection engine between women.

Author Biographies

  • Luizy A. da Silva Carlos, Universidade Federal Rural de Pernambuco. Recife – PE, Brazil, Universidade Federal Rural de Pernambuco. Recife – PE, Brasil, Universidade Federal Rural de Pernambuco. Recife – PE, Brasil

    Master in Consumption, Daily Life and Social Development from the Federal Rural University of Pernambuco (UFRPE). Graduated in Social Communication with a minor in Radio and TV from the Federal University of Pernambuco (UFPE). Specialist in Management and Cultural Production, with emphasis on cultural events, by FAFIRE. Professor in the field of Communication and Marketing, she has experience with communication consultancy, media training and consultancy in digital media, in addition to having worked as a producer, editor, announcer and radio reporter. She currently works as production coordinator at Frei Caneca FM radio, a public broadcaster in Recife. She is a researcher on the relationship between Feminisms and Podcast.

  • Maria Salett Tauk Santos, Universidade Federal Rural de Pernambuco. Recife – PE, Brazil, Universidade Federal Rural de Pernambuco. Recife – PE, Brasil, Universidade Federal Rural de Pernambuco. Recife – PE, Brasil

    Journalist, full professor at the Federal Rural University of Pernambuco, PhD in Communication Sciences from ECA-USP; Researcher at Research Group-Communication and Regional and Local Development at Intercom; author of the books, among others, Inclusão Digital, Inclusão Social: usos das tecnologias da informação e comunicação nas culturas populares (2009); Extensão Rural-Extensão Pesqueira: estratégias de comunicação para o desenvolvimento(2014); Comunicação para o Desenvolvimento- Redes da Memória (2016); and Travessias Acadêmicas das Tecnologias da Comunicação para o Desenvolvimento (2019).

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Published

2023-10-23

Issue

Vol. 46 (2023)

Section

Articles

License

Copyright (c) 2023 Intercom: Revista Brasileira de Ciências da Comunicação

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How to Cite

Feminist activisms: the appropriations of the podcast media for the mobilization and empowerment of women in cyberspace. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 46, p. e2023110, 2023. DOI: 10.1590/1809-58442023110pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4158. Acesso em: 21 jul. 2026.