The mainstream media view of the Fintech Revolution
DOI:
https://doi.org/10.1590/1809-58442023203ptKeywords:
Fintech, Financial Sector, Technology, Media, CSRAbstract
International mainstream media have presented fintech as revolutionary and a threat to the traditional banking industry. This article explores how that image is constructed. Designed to expand access to the banking system, fintechs should follow social responsibility parameters and fill a market gap left by banks. We chose to analyze the media for its character as a barometer of perception and understanding of specific logics (LOK, 2010). We analyzed articles from the New York Times and the Financial Times for 24 months. The articles showed that the media, when dealing with fintech, uses expressions such as “threat”, “competition”, “disruption”, “revolution,” and, with much less emphasis, social consequences. Our analysis found an ambiguous discourse of market rationalization in an attempt to align practices with Corporate Social Responsibility (CSR) in an industry under construction.
Published
Issue
Section
License
Copyright (c) 2023 Intercom-Revista Brasileira de Ciências da Comunicação
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright and Licensing PolicyRevista Intercom operates under an Open Access model. All journal content, including published articles, is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), unless otherwise noted.
- Copyright: Authors retain unrestricted copyright and full publishing rights to their work without restrictions.
- License to Publish: Authors grant Revista Intercom the right of first publication. Concurrently, the work is licensed under CC BY 4.0, which permits sharing, copying, distributing, displaying, and creating derivative works, provided the original work is properly cited and ownership is acknowledged.
- Self-Archiving: Authors are permitted and encouraged to deposit the published version of their articles (Version of Record) in institutional or thematic repositories immediately upon publication.
