Pasture management and contrasting narratives in audiovisual fiction

a discursive analysis of The Crown series

Authors

  • Ana Maria Dantas de Maio Empresa Brasileira de Pesquisa Agropecuária. São Carlos – SP, Brazil , Empresa Brasileira de Pesquisa Agropecuária. São Carlos – SP, Brasil , Empresa Brasileira de Pesquisa Agropecuária. São Carlos – SP, Brasil https://orcid.org/0000-0003-0917-2303 (unauthenticated)
  • Marcelo Pereira da Silva Pontifícia Universidade Católica de Campinas. Campinas – SP, Brazil , Pontifícia Universidade Católica de Campinas. Campinas – SP, Brasil , Pontifícia Universidade Católica de Campinas. Campinas – SP, Brasil https://orcid.org/0000-0003-4363-8736 (unauthenticated)
  • Alesssandra Rodrigues da Silva Empresa Brasileira de Pesquisa Agropecuária. Brasília – DF, Brazil , Empresa Brasileira de Pesquisa Agropecuária. Brasília – DF, Brasil , Empresa Brasileira de Pesquisa Agropecuária. Brasília – DF, Brasil https://orcid.org/0000-0003-0397-1446 (unauthenticated)

DOI:

https://doi.org/10.1590/1809-58442023109pt

Keywords:

Discourse analysis, Contrasting narratives, Farming, Enunciative scene, Scenography

Abstract

The agrarian universe is usually explored by statements of scientific or technical genres, aimed at the specialized public. However, an episode of The Crown explores it in a peculiar way by presenting Queen Elizabeth II interested in horse breeding. The episode is the instance of analysis of this article, which aims to establish a reading about how the meanings of the agrarian domain circulate in urban environments, in fictional narrative audiovisual devices through the understanding of the circumstances in which technical terms, such as pasture management, are inserted in the enunciative plot. The enunciation scenes indicate conditions of production and attribution of meanings that are evaluated under the theoretical-methodological support of French discourse analysis. The study identifies the construction of contrasting narratives as a way of placing the topic of interest in the background, although it recognizes convergences in relation to the meanings constructed in the enunciation.

Author Biographies

  • Ana Maria Dantas de Maio, Empresa Brasileira de Pesquisa Agropecuária. São Carlos – SP, Brazil, Empresa Brasileira de Pesquisa Agropecuária. São Carlos – SP, Brasil, Empresa Brasileira de Pesquisa Agropecuária. São Carlos – SP, Brasil

    Journalist at Embrapa Pecuária Sudeste - Brazilian Farming Research Corporation - in São Carlos-SP. Since May 2021 it has been assigned to the Superintendence of Agriculture and Livestock of São Paulo (SFASP). She holds a PhD in Social Communication from the Methodist University of São Paulo (Umesp) and a Master’s in Communication from the São Paulo State University (Unesp). She holds a degree in Social Communication – Journalism from the State University of Londrina-PR (UEL). She is part of the Jorcom Research Group – Journalism in Organizational Communication, certified by ECA / USP and present in the Directory of Research Groups of CNPq.

  • Marcelo Pereira da Silva, Pontifícia Universidade Católica de Campinas. Campinas – SP, Brazil, Pontifícia Universidade Católica de Campinas. Campinas – SP, Brasil, Pontifícia Universidade Católica de Campinas. Campinas – SP, Brasil

    He holds a postdoctoral degree in Communication and is a professor at the Interdisciplinary Master’s Degree in Languages, Media and Art and at the Public Relations course at the Pontifical Catholic University of Campinas (PUCCAMP), in Campinas-SP. He has a PhD in Social Communication from the Methodist University of São Paulo (Umesp) and a Master’s in Media Communication from the São Paulo State University (Unesp). He holds a degree in Public Relations from Unesp in Bauru-SP.

  • Alesssandra Rodrigues da Silva, Empresa Brasileira de Pesquisa Agropecuária. Brasília – DF, Brazil, Empresa Brasileira de Pesquisa Agropecuária. Brasília – DF, Brasil, Empresa Brasileira de Pesquisa Agropecuária. Brasília – DF, Brasil

    PhD in Information Science from the University of Brasília (Unb). Master in Information Science, specialist in Information Organization in Digital Environments and Bachelor in Library Science from the Federal University of Minas Gerais (UFMG). Since 2011, she has been working as an information management analyst at Embrapa, in Brasília-DF. She is part of the #Folkcolab research group, certified by UFRJ. She develops works and studies on data, information and knowledge organization and management, as well as discourse analysis.

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Published

2023-10-09

Issue

Vol. 46 (2023)

Section

Articles

License

Copyright (c) 2023 Intercom: Revista Brasileira de Ciências da Comunicação

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How to Cite

Pasture management and contrasting narratives in audiovisual fiction: a discursive analysis of The Crown series. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 46, p. e2023109, 2023. DOI: 10.1590/1809-58442023109pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4195. Acesso em: 21 jul. 2026.