Television memory on the pages of Intervalo magazine

relations with the reader and the new TV culture of the 1960s and 1970s in Brazil

Authors

DOI:

https://doi.org/10.1590/1809-58442023128pt

Keywords:

Magazine Intervalo, Media History, Reader, Viewer, Television

Abstract

The accelerated urbanization and technological development of the 1960s implemented the era of mass communication in Brazil, characterized by the emergence of new consumption habits of material and symbolic goods. The magazine Intervalo (1963-1972) is an important example, as a communication device of an enthusiastic television vehicle, responsible for developing editorial strategies that created bonds with readers and influenced the formation of the television audience. This article intends, through Cultural Studies, to present and analyze such strategies and to understand what the agencies on the part of the magazine for the construction of a television ambiance are, as well as the dissemination of standards of values, behaviors, and social characteristics that, together, represent the memory of Brazilian television and the TV consumer society.

Author Biographies

  • Talita Souza Magnolo, Universidade Federal de Juiz de Fora. Juiz de Fora – MG, Brazil, Universidade Federal de Juiz de Fora. Juiz de Fora – MG, Brasil, Universidade Federal de Juiz de Fora. Juiz de Fora – MG, Brasil

    Substitute Professor at the Faculty of Communication at the Federal University of Juiz de Fora. Ph.D. from the Postgraduate Program in Communication at the Federal University of Juiz de Fora, in the line “Media Competence, Aesthetics, and Temporality.” International Visiting Research Fellow at Brown University, in Providence, United States, in the History department, under the guidance of Professor James N. Green. Coordinator of the José Marques de Melo Award from Rede Alcar (2023-2027). Postgraduate from the Federal University of Juiz de Fora in 2014, on the MBA course in Marketing and Business. Graduated in Social Communication, specializing in Advertising from the Juiz de Fora Higher Education Center in 2012. Vice-leader of the Research Group (CNPQ) “Communication, City and Memory”.

  • Susana Azevedo Reis, Universidade Federal de Juiz de Fora. Juiz de Fora – MG, Brazil, Universidade Federal de Juiz de Fora. Juiz de Fora – MG, Brasil, Universidade Federal de Juiz de Fora. Juiz de Fora – MG, Brasil

    Ph.D. student in the Postgraduate Program in Communication at the Federal University of Juiz de Fora, in the line “Media Competence, Aesthetics, and Temporality.” Director of Documentation at the Brazilian Association of Media History (ALCAR) for the 2023-2027 term and Capes scholarship holder. She has a degree in Journalism from the Federal University of Juiz de Fora (2015), a master’s degree in Communication from the Postgraduate Program in Communication at UFJF (2018), and an MBA in Digital Marketing from Unopar (2019). Member of the Research Group (CNPQ) “Communication, City and Memory”.

  • Christina Ferraz Musse, Universidade Federal de Juiz de Fora. Juiz de Fora – MG, Brazil, Universidade Federal de Juiz de Fora. Juiz de Fora – MG, Brasil, Universidade Federal de Juiz de Fora. Juiz de Fora – MG, Brasil

    She is a professor of the Journalism Course at the Faculty of Communication at the Federal University of Juiz de Fora (UFJF) and a permanent professor at the Postgraduate Program in Communication at UFJF. She has a master’s degree (2001), a doctorate in Communication and Culture from the Federal University of Rio de Janeiro (2006), and a post-doctorate from the Pontifical Catholic University of Rio Grande do Sul (2017). She is a visiting professor at the University of Paris VIII, Saint-Denis, France, where she taught classes and worked alongside professors Anne-Marie Autissier and Alain Sinou from the Institute of European Studies. She was president of the Alcar Network-Brazilian Association of Media History Researchers from 2019 to 2023, having been elected director of International Relations of the Association for the 2023-2027 term. She is a member of the Connected Stories Network, with researchers from Latin America. Vice-coordinator of the Journalism Studies GT of the Latin American Association of Communication Researchers - Alaic. Leader of the Research Group (CNPQ) “Communication, City and Memory”.

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Published

2023-12-11

Issue

Vol. 46 (2023)

Section

Articles

License

Copyright (c) 2023 Talita Souza Magnolo, Susana Azevedo Reis, Christina Ferraz Musse

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

Television memory on the pages of Intervalo magazine: relations with the reader and the new TV culture of the 1960s and 1970s in Brazil. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 46, p. e2023128, 2023. DOI: 10.1590/1809-58442023128pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4565. Acesso em: 21 jul. 2026.