Cultural consumption practices of visitors to the National Museum / UFRJ in social network

Authors

DOI:

https://doi.org/10.1590/1809-58442023125pt

Keywords:

Cultural consumption, Museums, Social networks, Low-income groups, Brazil

Abstract

This article aims to understand representations of cultural consumption experiences performed by posting images on Social Networking Platforms (SNP) by lower-class individuals who visited the National Museum/UFRJ. The study was carried out employing ethnographic-inspired research, which comprised the stages of participant observation in the exhibitions, interviews with visitors, and digital observation of their publications in SNP. Among the results achieved, it is possible to highlight that the publications largely reflect practices and values that already existed before the so-called “digital life,” such as the importance of kinship and bonds of friendship in everyday relationships.

Author Biographies

  • Fernanda Cristina Cardoso Guedes, Universidade Federal Fluminense. Niterói - RJ, Brazil, Universidade Federal Fluminense. Niterói - RJ, Brasil, Universidade Federal Fluminense. Niterói - RJ, Brasil

    Doctoral candidate in the Graduate Program in Communication at the Fluminense Federal University and holds a master’s degree from the same institution (2016). She is a member of the Center for Studies in Mass Communication and Consumption (NEMACS-PPGCOM/UFF) and has research interests in consumption, low-income classes, social media, organizational communication, crisis management, and the cultural sector/ museums. The article “After the Fire: Developing Reconstruction Strategies and Public Outreach at the National Museum/UFRJ” is among her main publications, co-authored with Alexander Kellner, for Museum International.

  • Carla Fernanda Pereira Barros, Universidade Federal Fluminense. Niterói - RJ, Brazil, Universidade Federal Fluminense. Niterói - RJ, Brasil, Universidade Federal Fluminense. Niterói - RJ, Brasil

    Professor in the Graduate Program in Communication and the Department of Cultural Studies and Media at the Fluminense Federal University (UFF). Ph.D. in Administration in the research of anthropology of consumption by the COPPEAD Institute of Rio de Janeiro Federal University. Post-Doctorate in Anthropology at University College London (UCL). Leader of the research group Center for Studies in Mass Communication and Consumption (NEMACS-PPGCOM/UFF), registered in the CNPq. Coordinator of the Laboratory of Studies on Digital Inclusion, Social Mobility and Media Consumption. She has research interests in consumption, low-income classes, digital inclusion, and social mobility. She is the co-editor of the book “Ethnography and Media Consumption: New Trends and Methodological Challenges” (E-papers Ed.).

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Published

2023-12-11

Issue

Vol. 46 (2023)

Section

Articles

License

Copyright (c) 2023 Fernanda Cristina Cardoso Guedes, Carla Fernanda Pereira Barros

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

Cultural consumption practices of visitors to the National Museum / UFRJ in social network . Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 46, p. e2023125, 2023. DOI: 10.1590/1809-58442023125pt. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4569. Acesso em: 21 jul. 2026.