Metáforas Visuais no Universo Publicitário de Forum e Zoomp

Authors

  • Ana Elisabeth Iwancow Intercom

DOI:

https://doi.org/10.1590/rbcc.v22i1.988

Keywords:

publicidade, metáforas visuais, imagens

Abstract

São objetos de análise dessa pesquisa os anúncios publicitários de duas marcas de moda jovem (orum e Zoomp), que utilizam metáforas visuais, centrados na função sígnica das imagens, sob duas formas: uma, simulando um efeito de verdade e outra através da expressão do inesperado, do cômico e surrealista.

Downloads

Issue

Vol. 22 No. 1 (1999)

Section

Articles

License

Copyright and Licensing Policy
Revista Intercom operates under an Open Access model. All journal content, including published articles, is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), unless otherwise noted.
  • Copyright: Authors retain unrestricted copyright and full publishing rights to their work without restrictions.
  • License to Publish: Authors grant Revista Intercom the right of first publication. Concurrently, the work is licensed under CC BY 4.0, which permits sharing, copying, distributing, displaying, and creating derivative works, provided the original work is properly cited and ownership is acknowledged.
  • Self-Archiving: Authors are permitted and encouraged to deposit the published version of their articles (Version of Record) in institutional or thematic repositories immediately upon publication.
 

How to Cite

Metáforas Visuais no Universo Publicitário de Forum e Zoomp. Intercom - Brazilian Journal of Communication Sciences, São Paulo, v. 22, n. 1, 2012. DOI: 10.1590/rbcc.v22i1.988. Disponível em: https://revistas.intercom.org.br/index.php/revistaintercom/article/view/988. Acesso em: 13 jul. 2026.